Brad Callen

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SEO Questions - Why do I see different Google results than my clients?

13th December 2005
Having been in this industry for as long as I have, I often forget some of the basics. Well, it's not that I forget, it's just that I assume that everyone else in the industry has the same knowledge level as I do. So when I get a "newbie" asking a... Read >

The Good and the Bad of SEO – From Googles Mouth!

12th October 2005
I recently had the opportunity to ask questions of some Google staffers. There were some questions I felt I needed to get verification on, so when I had the opportunity via a conference call I took it. In this article I highlight some of the points m... Read >

Much ado about PageRank

25th August 2005
There are those in our industry who will tell you that PageRank is dead. I've been reading a lot lately about how we are supposed to ignore the green bar in our browser but you know what? I disagree and I'm going to tell you why. For those who don't... Read >

Basic SEO Article - Focusing on Quick Optimization techniques for the newbie

23rd August 2005
Basic On-Page SEO On-page optimization is often ignored by the top sites on Google - after all, who cares about a few percentage points when you can literally buy your way to the top of the search engine result pages (SERPs) with a bucket-load of inb... Read >

What's the MOST effective SEO Tactic for 2006?

17th August 2005
Today, I'm going to try something different. I'm going to go out on a limb here and make a blind assumption about you. "You think that the Q-square formula (quality + quantity) of getting inbound links (reciprocal or one-way) is the best way to increas... Read >